BLOG & MEDIA

Discover the pulse of innovation, growth, and transformation shaping the tech ecosystem. At Hinterland of Things 2025, we’re not just gathering pioneers from the worlds of startups, corporates, and investors; we’re driving conversations that redefine industries and challenge the status quo. Here, you’ll find exclusive insights, behind-the-scenes stories, and the latest updates on the people and ideas powering the digital future.

WHAT'S HOT?

INNOVATION AGENDA 2030

World-class research, motivated talent, tons of capital – Germany already has all of that to offer. But in practice, little of it comes to fruition. The Startup Association has now presented an innovation agenda that is intended to serve as a springboard for future success. In this article, you will learn which measures startups will soon be able to benefit from and which demands offer completely new potential.

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ARE GERMAN DEEP TECH STARTUPS LEAVING?

In Germany, more and more AI startups are being founded, while at the same time 10 percent of deep tech startups are migrating abroad. Find out here which exceptional German startups have raised millions this year and why Germany is on the right track to remain attractive for deep tech startups.

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CAN YOU START A TECH STARTUP WITHOUT AI?

Whether in chatbots, robotics or cybersecurity – there is hardly a technology that seems to be able to do without artificial intelligence (AI) these days. For companies in a wide range of industries, AI has long been a key competitive factor. Tech startups are therefore faced with the question of whether an innovative solution is even possible without the use of AI.

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AI ACT PASSED: WHAT CAN STARTUPS EXPECT NOW?

What is artificial intelligence allowed to do – and what not? After years of negotiations, the EU is finally providing an answer to these questions. The AI Act is intended to be the first comprehensive set of rules for the use of AI. In this article, we show what startups need to consider in the future and what opportunities and challenges are associated with it.

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THESE ARE THE FIVE MAJOR AI TRENDS FOR STARTUPS IN 2024

Artificial intelligence (AI) is no longer just a buzzword, but a driving force that is significantly influencing the world of startups and in particular the work of founders. In this listicle, we take you on a journey through five powerful AI trends that will shape the scene this year.

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6 TIPS FOR FOUNDERS TO BOOST THEIR STARTUP

Founding a company is a journey full of challenges: from the right idea to the question of financing, serial founders like Hakan Koç and VCs like Valerie Bures will be giving tips for the start-up scene at this year’s Hinterland of Things Conference.

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MEDIA & VIDEOS

OPENING GO BEYOND

HEARTBEAT OF THE HINTERLAND

BECOMING STARTUP NATION

FOSTERING THE INNOVATION POTENTIAL OF VIVID AND DIVERSE SOCIETY

BEYOND SUCCESS: HOW TO DEVELOP DISRUPTIVE BUSINESS MODELS

HOW TO FIND THE WORKFORCE OF THE FUTURE AND BUILD A MODERN COMPANY CULTURE

THE HIDDEN SUPERPOWER FOR EMPLOYEES, COMPANIES AND SOCIETY

THE INTERSECTION OF CULTURE, TECHNOLOGY, AND LEADERSHIP

USING AI TO SOLVE IMPORTANT PROBLEMS IN OLD INDUSTRIES

IGNITING THE NEXT PHASE FOR SOFTWARE COMPANIES

HOW ARTIFICIAL INTELLIGENCE IS CHANGING EVERYTHING

CLOUD HORIZONS - WHY SPEED OF INNOVATION MATTERS

TRAILBLAIZING INNOVATIONS

BEHIND THE TECH SCENE IN 2024

TRACTION, TRUST & TRADITION

INSIDE THE VENTURE CAPITAL LANDSCAPE 2024

UNIVERSITIES AS GAMECHANGERS

A(I) NEW WORLD

RESPONSIBILITY OF FAMILY BUSINESS VALUES

CORPORATE VENTURING BEYOND THE CORE BUSINESS

OUT OF THE BOX.NRW AWARD FINALS 2024

BIELEFELD 5 JUNE 2025