The new logo design perfectly encapsulates the vision of the Hinterland of Things: “Let’s Connect.” The figurative mark consists of three-dimensional blocks reminiscent of the popular game “Tetris.” These blocks come together to form the iconic “Hinterland H”, symbolizing the connections that emerge through networking—a core USP of the conference. The slight movement suggested in the logo, where one block appears to fall into place, reflects the event’s dynamic nature and is visually emphasized in motion graphics and animated content.
The new color palette plays a central role in the CI design. It consists of a combination of primary and secondary colors that evoke well-defined emotions and associations:
Primary Colors
Secondary Colors
These colors not only harmonize with each other but also ensure strong brand recognition and consistency across all media—from websites and social media to physical materials like textiles.
The colors of the Hinterland of Things logo are carefully chosen to ensure professionalism and brand recognition. Clear guidelines define how the wordmark and figurative mark should appear in different contexts:
The CI update is more than just a visual redesign—it also clarifies how the brand elements should be used:
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