#Hinterland26 offered many insightful masterclasses by our partners and collaborators. Attendees were able to gather valueable information from global players aswell as from our regional alliance partners. Don’t miss out on this opportunity during your time at the next Hinterland of Things!
Our masterclasses hosted by our partners and collaborators offer insights from hands-on experiences. Receive valuable information from industry experts across the technology and business spheres.
In sessions held by professional leads, you can experience the innovator spirit outside of the main stages and get in touch with other like-minded attendees.
Take a look at our masterclasses from the #Hinterland26!
AI in Everyday Work: What we've learned and changed at OMR
Ticket Category: All Categories Leads: Sarah Brunswig & Robert Tusch
From idea to implementation: How young companies are also successfully using AI
Ticket Category: All Categories Lead: Janos Körtge, Johann Strauss
Reinvent or Retire: Why German Mittelstand must reboot its innovation & R&D operating system now, and how a systematic blueprint could look
Ticket Category: Corporates and Investors Leads: Roksana Siewiorek & Alexander Rösch
The AI Adoption Playbook: What Works in Real Rollouts — by Unfuture & Langdock
Ticket Category: All Categories Leads: Dennis Cutrato
Hunter or Hunted? Succeeding in the Age of AI: Systems, Processes, and Value Creation in Small and Medium-Sized Businesses
Ticket Category: Attendees and Investors Leads: Frank Böhmer & Nils Henning
The company behind the product—scaling without becoming a corporate behemoth.
Achieving sustainable, rapid growth through operational excellence, and clear processes. Experience gained from working with over 40 unicorns.
Ticket Category: Attendees and Corporate Leads: Jan Gutknecht
Winning the Moment: Why the Most Important Business Decisions Still Happen Unsupported
Ticket Category: Corporates and Investors Leads: Henrik Schöpfer & Alexander Nowroth
What We've Learned from Over 100 AI Rollouts: How to Successfully Implement AI in a Company, Achieve a 90% Adoption Rate, and Ensure Deep Integration with ERP Systems
Ticket Category: All Categories Leads: Jan Sträter & Marc Thormann
Unleash the Agents!
How to profit from Agentic AI right now
Ticket Category: Corporates Leads: David Prieto
ALLIANCE ARENA
Our Alliance Arena bridges the gaps between German Mittelstand companies to exchange knowledge and drive innovation. It brings together a curated group of leaders from the German Mittelstand, innovation managers, and industry pioneers. We proudly feature a diverse membership, spanning multiple industries and expertise, united by a shared commitment to innovation and collaboration.
Here you can gain insights through keynotes from companies that not only think about transformation but realize it. Afterwards network in a calm and kitchen-style atmosphere – where all the best conversations happen.
We cannot wait to see these companies rock our Alliance Arena!
10:30 - 10:50
How CLAAS joins forces for innovation across the company
Embedding innovation within the company
11:10 - 11:30
CVC Within a Family Business – A Decade of Lessons Learned
Corporate Venture Capital
11:55 - 12:25
AI in the Engine Room: Unlocking the Mittelstand's Biggest Efficiency Lever
AI Transformation in Small and Medium-Sized Businesses
13:30 - 13:50
Venture Clienting – We tried. We learned. We succeeded.
14:10 - 14:30
Built Outside the Core. Scaled Inside the Brand.
New business models outside the core business
14:50 - 15:10
Making AI Practical: nobilia’s Journey from Testing to Adoption
Use of AI in Business
15:30 - 15:50
From Corporate Problem to AI Business Model: The turnus.ai Story