EXCLUSIVE EXPERIENCES

Participate in many insightful masterclasses by our partners and collaborators. Gather valueable information from global players aswell as from our regional alliance partners. Don’t miss out on this opportunity during your time at the Hinterland of Things!

MASTERCLASSES

Our masterclasses hosted by our partners and collaborators offer insights from hands-on experiences. Receive valuable information from industry experts across the technology and business spheres.

In sessions held by professional leads, you can experience the innovator spirit outside of the main stages and get in touch with other like-minded attendees.

Get the most out of your day at the #Hinterland26 and plan a visit to our masterclasses!

AI in Everyday Work: What we've learned and changed at OMR

Ticket Category: All Categories
Language: German
Leads: Sarah Brunswig & Robert Tusch

From Concept to Implementation: How even young companies are successfully using AI

Ticket Category: All Categories
Language: German
Lead: Johann Strauss

Reinvent or Retire: Why German Mittelstand must reboot its innovation & R&D operating system now, and how a systematic blueprint could look

Ticket Category: Corporates and Investors
Language: German
Leads: Roksana Siewiorek & Alexander Rösch

Hunter or Hunted? Succeeding in the Age of AI: Systems, Processes, and Value Creation in Small and Medium-Sized Businesses

Ticket Category: Attendees and Investors
Language: German
Leads: Frank Böhmer & Nils Henning

The company behind the product—scaling without becoming a corporate behemoth.

Achieving sustainable, rapid growth through operational excellence, and clear processes. Experience gained from working with over 40 unicorns.

Ticket Category: Attendees and Corporate
Language: German
Leads: Jan Gutknecht

Winning the Moment: Why the Most Important Business Decisions Still Happen Unsupported

Ticket Category: Corporates and Investors
Language: German
Leads: Henrik Schöpfer & Alexander Nowroth

What We've Learned from Over 100 AI Rollouts: How to Successfully Implement AI in a Company, Achieve a 90% Adoption Rate, and Ensure Deep Integration with ERP Systems

Ticket Category: All Categories
Language: German
Leads: Jan Sträter & Marc Thormann

Unleash the Agents! How to profit from Agentic AI right now

Ticket Category: Corporates
Language: German
Leads: David Prieto

ALLIANCE ARENA

Our Alliance Arena bridges the gaps between German Mittelstand companies to exchange knowledge and drive innovation. It brings together a curated group of leaders from the German Mittelstand, innovation managers, and industry pioneers. We proudly feature a diverse membership, spanning multiple industries and expertise, united by a shared commitment to innovation and collaboration.

Here you can gain insights through keynotes from companies that not only think about transformation but realize it. Afterwards network in a calm and kitchen-style atmosphere – where all the best conversations happen. 

We cannot wait to see these companies rock our Alliance Arena!

Logo of GOLDBECK
Logo of GEA
Logo of Phoenix Contact
Logo of WAGO
Logo of Dr. Wolff Group
Logo of Miele

SPEAKER 2026

THOMAS
RABE

Ceo
BERTELSMANN

carsten
maschmeyer

Ceo
maschmeyer group

daria
saharova

gp
world fund

rené
obermann

chairman of europe
Warburg pincus