Make faster and more precise decisions along the entire marketing value chain: HASE & IGEL’s award-winning NEUTRUM.AI system helps you to identify trends earlier, assess market potential more realistically, meet customer needs more precisely and increase your impact by allocating your resources to the products, topics, channels and customers that bring the maximum return – at the perfect time and in the perfect place. The North German start-up brings together data from the company, the market and the environment like no other in order to uncover the patterns, trends and levers for success with its specially developed Analytic AI. 100% automatic, 100% explainable. Innovation that simply works.