{"id":4009,"date":"2025-01-30T11:39:30","date_gmt":"2025-01-30T11:39:30","guid":{"rendered":"https:\/\/hinterlandofthings.com\/?p=4009"},"modified":"2025-01-30T12:25:32","modified_gmt":"2025-01-30T12:25:32","slug":"hinterland-of-things-a-ci-relaunch-that-strengthens-connections","status":"publish","type":"post","link":"https:\/\/hinterlandofthings.com\/en\/2025\/01\/30\/hinterland-of-things-a-ci-relaunch-that-strengthens-connections\/","title":{"rendered":"A CI RELAUNCH THAT STRENGTHENS CONNECTIONS"},"content":{"rendered":"\t\t
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A CI RELAUNCH THAT STRENGTHENS CONNECTIONS<\/a><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\tThe Hinterland of Things Conference is more than just an event\u2014it is a platform for family entrepreneurs, startup founders, and investors who drive forward future topics and innovations. With a focus on networking, forward-thinking content, and technology, the conference provides a unique opportunity to exchange ideas and close deals at the heart of Germany\u2019s Mittelstand.\nAs part of its evolution, the team has designed a new corporate identity (CI) for the 2025 conference, reinforcing the brand\u2019s dynamic character and mission. Featuring a fresh logo and a well-defined color palette, the CI reflects the conference\u2019s technological and future-oriented approach.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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LET\u2019S CONNECT \u2013 THE FIGURATIVE MARK\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\u00a0<\/p>

The new logo design perfectly encapsulates the vision of the Hinterland of Things: “Let\u2019s Connect.” The figurative mark consists of three-dimensional blocks reminiscent of the popular game “Tetris.” These blocks come together to form the iconic “Hinterland H”, symbolizing the connections that emerge through networking\u2014a core USP of the conference. The slight movement suggested in the logo, where one block appears to fall into place, reflects the event\u2019s dynamic nature and is visually emphasized in motion graphics and animated content.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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MAKE IT MORE FF\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tAs part of the CI renewal, the Hinterland wordmark has been adapted to align with the Founders Foundation. Both wordmarks now use the “Avenir Next” typeface, with the only change being the swap in usage of \u201cbold\u201d and \u201cthin\u201d text elements to draw more attention to the word “Hinterland.”\nThis adjustment visually strengthens the connection between the two brands and represents the conference\u2019s continued growth and maturity.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Colors That Evoke Emotions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The new color palette plays a central role in the CI design. It consists of a combination of primary and secondary colors that evoke well-defined emotions and associations:<\/p>

Primary Colors<\/strong><\/p>